Alkami
Leveling up SaaS storytelling
for Alkami
Context
Alkami’s website is its biggest source of lead generation but performance on the old site was lacking. Alkami’s team had worked on a new brand and our job was to translate it for digital usage. We were able to use some existing tradeshow materials and assets to begin our process of building out a design system and more assets for their content team to use through the site.
My Role:
Lead visual designer — applied the new brand to the web, leveraging our UX designer’s IA and content from our copywriter
Create component system usable by Alkami’s marketing team
Collaborated with Alkami’s development team by documenting design system
What we achieved
A high-converting destination worth sending traffic
An immediate decrease in bounce rates
Boosted traffic to solution pages
